Most brands post. Few actually grow.
I help small and growing brands turn content into actual revenue. Clear strategy, the right channels, and campaigns built to sell, not just to look busy.
Projects that moved the needle.
Services built for growth.
Social media strategy
A full growth plan: who you're talking to, what to say, which channels, and the KPIs that actually matter.
Email automation
Lead funnels and ecommerce flows in Kit that capture, nurture and convert while you focus on the product.
Brand positioning
Messaging and AI-visibility work so people get what you do and why it's different.
Paid advertising
Google and Instagram Ads built on real data. Clear targeting, sharp messaging, and numbers you can read.
Social media audit
A deep look at your presence with a prioritised, no-fluff action plan.
Marketing analytics
Dashboards and reports that tell you what's working and what to do next.
The strategy behind the growth.
- Growth marketer & strategist
- Buenos Aires, Argentina
- English & Spanish
- Identity verified · Available
Most brands I talk to are already doing the work. They post, they try things. The problem usually isn't effort. It's that there's no real plan behind it.
So I start with the business, not the channel. The offer, the margins, who actually buys and why they hesitate. Only then does it make sense to decide where to show up and what to say.
That's the difference between looking busy and actually growing: real strategy instead of recycled advice. Rates from $50/hr.
How I work.
Discovery & audit
We start with a conversation, not a template. I look at what you're doing, what's working, what isn't, and where you're losing money.
Strategy & roadmap
Then a plan made for your situation, not a recycled framework. Channels, messaging, KPIs and the order to do it in.
Execution & iteration
We build, launch and watch what happens. If something isn't working we change it fast, with the data in front of us.
What clients are saying.
Working with Franco was a game-changer for our content strategy. He has a rare ability to blend technical AI proficiency with high-level marketing strategy.
Franco shared sharp, actionable growth ideas for my project 'Stash or Pass' right from our first conversation.
Franco gave some really thoughtful feedback on my launch and took the time to share detailed ideas on positioning and messaging.
Not sure where to start?
Grab the Social Media Audit Template. It's the same framework I use on paid audits: six sections, thirty-plus checkpoints, and an action plan at the end.
- 6 audit sections
- 30+ checkpoints
- Action plan included
- 100% free
Let's talk growth.
Pick a time that works for you. Thirty minutes, no pitch, just a straight conversation about your business and where it could go.
Got a project in mind?
If you're serious about growth and willing to put in the work, let's talk. No pitch, no pressure, just a real conversation about your business.